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Building a Responsive Email Strategy

Back when “Mad Men” were still pitching tag lines in smoke-filled rooms, advertising was a lot simpler: find a clever message, and slap it on as many billboards, newspapers, and TVs as you can. Thanks to the digital revolution, fueling engagement is a fractured, flexible, and data-driven process. Brands still have to develop core messages,…

Shooting high quality video with a smartphone

We aim to produce the highest quality content in everything we do, whether we’re developing content for a brand or shooting a short film. That’s why we often hire the best people in the industry to do the work and make sure they have the best tools for the job. But sometimes, budgets don’t quite…

Discovering Martin Luther

Former Polymathlete Stephen McCaskell recently directed a spectacular documentary about the historic reformer Martin Luther. We sat down with McCaskell to talk about the techniques, trials, and achievements of telling the story of the man who sparked a 500-year schism in the global church. Polymath (PM): Stephen, can you share a bit about how and…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

The Science of Storytelling

Storytelling is at the heart of what we do at Polymath. Whether we’re developing content for a book, building a presidential campaign, or making a commercial, it all starts with a story. But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the…

Content That Adds Value

In 2012, The Wikimedia Foundation, in partnership with Oxford University, conducted a blind study comparing the quality of content found on Wikipedia and Encyclopædia Britannica. The study found that there was very little difference in the quality of the content. Wikipedia scored even better in several categories. Before Wikipedia, Encyclopædia Britannica was the gold standard for general information…

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