marketing

A Quick Dive Into Social Media Advertising

With Limitless Opportunity, Where Do You Invest? With social media now given substantial weight in marketing strategy, how do brands quickly add smart social advertising into the mix? Although dozens of ad types, platforms, targeting options and more abound, there are a few central questions that can quiet the noise and focus your efforts on…

Building a Responsive Email Strategy

Back when “Mad Men” were still pitching tag lines in smoke-filled rooms, advertising was a lot simpler: find a clever message, and slap it on as many billboards, newspapers, and TVs as you can. Thanks to the digital revolution, fueling engagement is a fractured, flexible, and data-driven process. Brands still have to develop core messages,…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

Building A Presidential Campaign Brand

What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…

5 Ways Minimalism Improves Products, Design, and Business Strategy

“If I had more time, I would’ve written a shorter letter.” — Blaise Pascal In the early 2000s, a search engine battle raged between Yahoo and Google. The former sought to provide everything you could want from one dashboard. The latter focused on just one thing: an extremely effective search bar. Today, there’s no question…