marketing

Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…

Video Trends for 2018

There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…

Instagram: Launching a New Platform in a Noisy World

Meet your audience where they are… It’s a cardinal rule of marketing. Yet, we hadn’t been following it very well ourselves. The communications work we do for clients has spanned nearly every social media platform, but our own Polymath social presence, until recently, has had a glaring hole: not a single post on Instagram, the…

A Quick Dive Into Social Media Advertising

With Limitless Opportunity, Where Do You Invest? With social media now given substantial weight in marketing strategy, how do brands quickly add smart social advertising into the mix? Although dozens of ad types, platforms, targeting options and more abound, there are a few central questions that can quiet the noise and focus your efforts on…

Building a Responsive Email Strategy

Back when “Mad Men” were still pitching tag lines in smoke-filled rooms, advertising was a lot simpler: find a clever message, and slap it on as many billboards, newspapers, and TVs as you can. Thanks to the digital revolution, fueling engagement is a fractured, flexible, and data-driven process. Brands still have to develop core messages,…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

Building A Presidential Campaign Brand

What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…

5 Ways Minimalism Improves Products, Design, and Business Strategy

“If I had more time, I would’ve written a shorter letter.” — Blaise Pascal In the early 2000s, a search engine battle raged between Yahoo and Google. The former sought to provide everything you could want from one dashboard. The latter focused on just one thing: an extremely effective search bar. Today, there’s no question…