Storytelling

The Science of Storytelling

Storytelling is at the heart of what we do at Polymath. Whether we’re developing content for a book, building a presidential campaign, or making a commercial, it all starts with a story. But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the…

Content That Adds Value

In 2012, The Wikimedia Foundation, in partnership with Oxford University, conducted a blind study comparing the quality of content found on Wikipedia and Encyclopædia Britannica. The study found that there was very little difference in the quality of the content. Wikipedia scored even better in several categories. Before Wikipedia, Encyclopædia Britannica was the gold standard for general information…

Got Camera Fever? Get Back to Telling Stories

Hi, my name is Chris, and I’m a camera addict. It’s been 6 months since my last camera purchase, but even that feels like too long. I’ve purchased over 10 cameras since 2008. I have my eye on a new camera that captures the light field in any given scene and allows me to choose…