Video

More Video, Same Budget

Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…

Shooting high quality video with a smartphone

We aim to produce the highest quality content in everything we do, whether we’re developing content for a brand or shooting a short film. That’s why we often hire the best people in the industry to do the work and make sure they have the best tools for the job. But sometimes, budgets don’t quite…

Discovering Martin Luther

Former Polymathlete Stephen McCaskell recently directed a spectacular documentary about the historic reformer Martin Luther. We sat down with McCaskell to talk about the techniques, trials, and achievements of telling the story of the man who sparked a 500-year schism in the global church. Polymath (PM): Stephen, can you share a bit about how and…

The Science of Storytelling

Storytelling is at the heart of what we do at Polymath. Whether we’re developing content for a book, building a presidential campaign, or making a commercial, it all starts with a story. But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the…

Got Camera Fever? Get Back to Telling Stories

Hi, my name is Chris, and I’m a camera addict. It’s been 6 months since my last camera purchase, but even that feels like too long. I’ve purchased over 10 cameras since 2008. I have my eye on a new camera that captures the light field in any given scene and allows me to choose…