How do you rebrand a creative institution?
What do you do when a dream is refined? A decades-old retreat center for college groups, now envisioned as a creative sanctuary for artists, Ottauquechee Farm needed more than just another name and an updated logo; it needed a new identity. Rebranded as “OQ Farm,” that new vision is realized through a visual design that mirrors the scenic forest views found through the 500-acre site. Today, a minimalist microsite, branded video content, and more are deploying the OQ Farm mission to partners across the U.S.—and the dream lives on.