In the midst of a heated presidential campaign, a national team of political professionals assembled to provide disaffected voters with a better option. They asked Polymath to help pull off a successful candidate announcement with an authentic, memorable logo and visual identity.

Polymath listened to Evan McMullin and his staff to construct the perfect logo, icon, color scheme, and font combination to effectively convey their message. The final product—evoking unity, service and valor—was tailor-made to exemplify and amplify the candidate’s history, experience, and ideals.

Tens of millions of American voters—and many more people online—interacted with the campaign brand. Ultimately, McMullin received more votes than any other independent candidate for the presidency in 2016.

Read how we did it.