Jack Cooper

How do you trumpet a revolutionary innovation?

When you’ve dreamed up the next Big Solution to an issue plaguing your industry, you need to sell partners, investors, employees, and customers on the premise. How do you do it? You start by designing a precise, scripted explainer video to succinctly convey the complex issue to your core audience. And, you deploy it alongside complementary videos that extol the virtues of your company’s business model. Dim the lights, and pass the popcorn…

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