Harnessing Data to Make Branding Decisions
Branding is tricky work, but knowing how to support the creative process with data can help you make confident decisions.
Branding is tricky work, but knowing how to support the creative process with data can help you make confident decisions.
What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…