Harnessing Data to Make Branding Decisions

Branding is tricky work, but knowing how to support the creative process with data can help you make confident decisions.

Building A Presidential Campaign Brand

What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…