Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…

Polymath: What’s in a name?

Tim Dalrymple was ready to cut his first invoice. He had just one problem: our company didn’t have a name. The burgeoning agency that would later become “Polymath Innovations” had just wrapped its first official project but hadn’t yet settled on an identity. Our founder, Tim, knew we needed a name that captured elements of curiosity,…