How We Grew an Email Audience by 500 Percent

Email has been around for decades, but remains one of the most important marketing channels—especially for re-engaging people who already know you. Email, therefore, is a great way to turn a one-time interaction into an ongoing relationship. When a young organization approached Polymath about quickly growing their email list, they had launched a site and…

A Quick Dive Into Social Media Advertising

With Limitless Opportunity, Where Do You Invest? With social media now given substantial weight in marketing strategy, how do brands quickly add smart social advertising into the mix? Although dozens of ad types, platforms, targeting options and more abound, there are a few central questions that can quiet the noise and focus your efforts on…