Video Trends for 2018

There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…

Instagram: Launching a New Platform in a Noisy World

Meet your audience where they are… It’s a cardinal rule of marketing. Yet, we hadn’t been following it very well ourselves. The communications work we do for clients has spanned nearly every social media platform, but our own Polymath social presence, until recently, has had a glaring hole: not a single post on Instagram, the…

A Quick Dive Into Social Media Advertising

With Limitless Opportunity, Where Do You Invest? With social media now given substantial weight in marketing strategy, how do brands quickly add smart social advertising into the mix? Although dozens of ad types, platforms, targeting options and more abound, there are a few central questions that can quiet the noise and focus your efforts on…