Do This Before You Design a New Website

Whether you’re launching a new company or refreshing a site that just isn’t working for you anymore, here are a few research and strategy tips to make sure the investment in your new website pays off. Launching a website is one of the first things anyone does when starting a company. It’s your address online,…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

5 Ways Minimalism Improves Products, Design, and Business Strategy

“If I had more time, I would’ve written a shorter letter.” — Blaise Pascal In the early 2000s, a search engine battle raged between Yahoo and Google. The former sought to provide everything you could want from one dashboard. The latter focused on just one thing: an extremely effective search bar. Today, there’s no question…