One of the nation’s top public-policy think tanks took on the incredible challenge of reaching an entire generation with the bold ideas of ethics and free markets—and needed communications tools to promote it.
With a grand mission, our creatives and strategists built a new web platform for AEI’s Values & Capitalism project, developing a series of thrilling videos, and creating digital and printed content to generate momentum. The project has gathered a loyal social following, and attracted the talents of many influential bloggers.
On a separate project, we helped AEI scholars come up with an idea that would provide higher quality choices to students from all backgrounds. Our mixed-media approach, combined with a high-energy speaker and moving environment kept an important policy conversation from otherwise sounding dry.
This video became the first of a series of videos and course materials developed for AEI by Polymath.