Sensing an opportunity to deepen faith communities’ concern for animal welfare issues, The Humane Society of the United States challenged Polymath to develop an outreach strategy and craft a compelling message to reach these audiences.

We teamed with key religious leaders to edit a series of powerful videos and produce a digital and social media campaign to drive web traffic to the content. Buzz surrounding the campaign resulted in media coverage for The Humane Society from Christianity Today, Deseret News, and The Oklahoman, among other news outlets, and reached tens of thousands in key demographics on social media.

“It was and continues to be the best customer service that I could hope for.”

Christine Gutleben, senior director of faith outreach,
The Humane Society of the United States