A network of like-minded social entrepreneurs in Atlanta had a name and a vision for the entity they hoped would change the face of their city. But, the newly birthed Terminus Collective first needed a more robust brand to articulate its mission.

 

 

Through a series of interviews with key members of the organization, Polymath was able to paint a clearer picture of what Terminus stands for—and why it matters—for the diverse audiences it sought to bring together. With greater alignment around its vision, Terminus was also provided a visual language to express these ideas and values, and a new website through which to tell their story.