We began by finding the right name for the initiative, Rooted Families, inspired by the college’s agriculturally-inspired growth model for Christian formation: plant, root, growth, and fruit.

From there, our team developed a grounded visual identity that got extended across an ecosystem of experiences and collateral to help families spiritually engage in meaningful ways.

Because the initiative was grant-funded, every family who signed up received the program as a gift, following an email-based participant journey we created to ensure the experience felt as thoughtful as it was generous.

Polymath’s ongoing work included designing and printing a 240-page guidebook with custom packaging, website and animation development, and creation of a three-year-long email series that included quarterly activity PDFs for continued audience engagement.

We later led paid advertising campaigns to help broaden the program’s reach to new and more families across the college’s network and the country as a whole.

The result was a holistic brand experience that connected strategy with storytelling to help thousands of families be more rooted in their faith.

On this project, we got to seamlessly blend a digital experience with a physical one, in close partnership with our teammates at Givington’s. What’s more, from building a website and promotional emails to designing printed materials and packaging, our team got to flex nearly all of our services across one cohesive product journey.

The best part? It all started with the client’s inspiring vision.