Executing that vision led us to remap the entire customer journey from awareness to registration to attendance and beyond. Building on attendee feedback and our own on-site observations, we restructured Weekend to Remember’s entire teaching curriculum, designed a fresh brand identity, and developed dozens of essential assets—including printed guidebooks, videos and content slides, stage designs, signage, emails, and marketing collateral.

The new Weekend to Remember was piloted at multiple locations with surveys and focus groups we conducted alongside other audience research. The insights from the test events led us to further breakthroughs in design and planning to enable better scalability, smoother logistics for FamilyLife, and an overall stronger guest experience.

The new Weekend to Remember logo is a storytelling device itself. Each of the logo’s component parts can be used to illustrate the narrative covered across the conference’s four teaching sections.