Should your brand consider self-publishing?

Today, more and more authors, organizations, and companies find themselves pursuing self-published, printed products as a content strategy for earning revenue, spreading ideas, and engaging audiences. But, what actually is “self-publishing”? Who’s it for, and how do you do it well? Polymath sat down with two leaders in the space to talk about how forward-thinking…

More Video, Same Budget

Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…

Content That Adds Value

In 2012, The Wikimedia Foundation, in partnership with Oxford University, conducted a blind study comparing the quality of content found on Wikipedia and Encyclopædia Britannica. The study found that there was very little difference in the quality of the content. Wikipedia scored even better in several categories. Before Wikipedia, Encyclopædia Britannica was the gold standard for general information…