content
Should your brand consider self-publishing?
Today, more and more authors, organizations, and companies find themselves pursuing self-published, printed products as a content strategy for earning revenue, spreading ideas, and engaging audiences. But, what actually is “self-publishing”? Who’s it for, and how do you do it well? Polymath sat down with two leaders in the space to talk about how forward-thinking…
6 Elements of High-converting Landing Pages
What happens after the click? In the world of digital marketing, this is a critical question. The moment someone takes interest in your offering and either visits your website or loads your instant experience ad, you likely have one shot to either win them over or lose them forever. We don’t generally believe in a…
Teaching Well Through eCourses
Did you know that there will soon be as many podcasts as U.S. citizens? OK, that’s not true, but it seems like everyone wants to get on the podcast train. Everyone else is doing it, everyone loves podcasts, so why not you? While podcasts are great—we even have some team members who love to share…
Behind the Scenes of the Jerusalem Podcast: An Interview with Tim Dalrymple
Last year, Polymath launched a densely-researched, on-location podcast about the history of Jerusalem. We sat down with the show’s host, Dr. Tim Dalrymple—founder of Polymath and current president of Christianity Today—to learn how it all went down. Tim, thanks for taking time to chat about your experience on the podcast. I know this project was…
8 of Our Favorite Things from 2020
Well, we made it. 2020 is over. What a wild ride this last year has been for everyone, including us at Polymath Innovations. What began as a year of great promise quickly turned into…something else…as plans, campaigns, and projects were simultaneously upended by a global health crisis and transformed by rapid shifts toward digital-first communications….
Eureka! The Surprising Truth About Brilliant Ideas.
We need another approach to problem solving, what I would call creative problem solving, a way of drawing upon resources outside of our spotlight consciousness to generate not only creative solutions but solutions that can actually resolve these types of wicked problems.
Why Won’t You Read This?
Did that title jarr you a bit, perhaps even offend you just a little? Or, conversely, did I endear myself to you ever so slightly by identifying our collective inclination to skim headlines on articles we’ll never read? Regardless, you’re probably a bit more “aware” of yourself and your relation to this article; you may…
A Year for the Books
It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…