video

Eureka! The Surprising Truth About Brilliant Ideas.

We need another approach to problem solving, what I would call creative problem solving, a way of drawing upon resources outside of our spotlight consciousness to generate not only creative solutions but solutions that can actually resolve these types of wicked problems.

‘Storyselling’: The Art & Science of Connection

Storytelling is a critical tool for brands who aim to create meaningful connection with audiences. If you want your message to be “sticky,” here’s how you do it.

A Year for the Books

It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…

Immersive Experience Rules at SXSW 2019

It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where…

Building the Jerusalem Podcast

Our team is in the midst of one of our most fascinating projects to date: building a podcast on the ancient city of Jerusalem. Last summer and fall, we traveled to Israel to plan, craft, and record content for the Philos Project’s upcoming auditory journey of the Holy City’s fascinating history. Jerusalem is indisputably among…

The Death of Desktop

It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling…

Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…

Video Trends for 2018

There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…

More Video, Same Budget

Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…