video
8 of Our Favorite Things from 2020
Well, we made it. 2020 is over. What a wild ride this last year has been for everyone, including us at Polymath Innovations. What began as a year of great promise quickly turned into…something else…as plans, campaigns, and projects were simultaneously upended by a global health crisis and transformed by rapid shifts toward digital-first communications….
A Year for the Books
It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…
Immersive Experience Rules at SXSW 2019
It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where…
The Death of Desktop
It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling…
Advertainment: How Brands are Using Stories to Engage Audiences
Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…
Video Trends for 2018
There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…
More Video, Same Budget
Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…
Shooting high quality video with a smartphone
We aim to produce the highest quality content in everything we do, whether we’re developing content for a brand or shooting a short film. That’s why we often hire the best people in the industry to do the work and make sure they have the best tools for the job. But sometimes, budgets don’t quite…