design
6 Elements of High-converting Landing Pages
What happens after the click? In the world of digital marketing, this is a critical question. The moment someone takes interest in your offering and either visits your website or loads your instant experience ad, you likely have one shot to either win them over or lose them forever. We don’t generally believe in a…
Come Thou Font of Every Blessing
Fonts are not something people tend to think much about. When was the last time you were reading through a document and found yourself admiring the font? I suspect it’s not a frequent experience. In the designer’s toolbox, typefaces may not get as much of the spotlight, but choosing the right one is of the…
8 of Our Favorite Things from 2020
Well, we made it. 2020 is over. What a wild ride this last year has been for everyone, including us at Polymath Innovations. What began as a year of great promise quickly turned into…something else…as plans, campaigns, and projects were simultaneously upended by a global health crisis and transformed by rapid shifts toward digital-first communications….
A Year for the Books
It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…
Standing Out in A Crowded Marketplace
Just over twenty-one years ago, several students gathered in a friend’s garage to incorporate their nascent search technology project. No human had yet uttered the phrase “google it.” And it was only fifteen years ago that a kid at Harvard launched “thefacebook.com” to help fellow students build their friendship network. It’s amazing to consider how…
Building A Presidential Campaign Brand
What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…
5 Ways Minimalism Improves Products, Design, and Business Strategy
“If I had more time, I would’ve written a shorter letter.” — Blaise Pascal In the early 2000s, a search engine battle raged between Yahoo and Google. The former sought to provide everything you could want from one dashboard. The latter focused on just one thing: an extremely effective search bar. Today, there’s no question…