marketing

Should You Be a Branded House or a House of Brands?

There comes a point in any company’s growth when it introduces a major product and faces the question of whether to launch a new brand or keep it all under one roof. Not every idea needs its own identity, but certain scenarios make it worthy of consideration. Perhaps a new product represents an expansion into…

8 of Our Favorite Things from 2020

Well, we made it. 2020 is over. What a wild ride this last year has been for everyone, including us at Polymath Innovations. What began as a year of great promise quickly turned into…something else…as plans, campaigns, and projects were simultaneously upended by a global health crisis and transformed by rapid shifts toward digital-first communications….

Marketing to Gen Z: Trends and Tips You Need to Know

The past 15 years have seen countless think pieces on millennial attitudes, trends, and preferences, and how to engage that group born in the ’80s through mid-’90s. But if you haven’t noticed already, 2020 marked a seismic shift as the next generation—”Gen Z”—has taken the spotlight. You can think of Gen Z as anyone currently…

How We Grew an Email Audience by 500 Percent

Email has been around for decades, but remains one of the most important marketing channels—especially for re-engaging people who already know you. Email, therefore, is a great way to turn a one-time interaction into an ongoing relationship. When a young organization approached Polymath about quickly growing their email list, they had launched a site and…

In Times of Crisis, Actions Speak Louder than Words

When crises strike, our first instinct as communicators is often to scramble together a coherent statement. Ever heard the maxim, “Say it first, and say it fast”? Well-intentioned as that may be, a rapid-fire response mindset opens up a world of pitfalls… What if what feels like a crisis to you isn’t really a crisis…

‘Storyselling’: The Art & Science of Connection

Storytelling is a critical tool for brands who aim to create meaningful connection with audiences. If you want your message to be “sticky,” here’s how you do it.

A Year for the Books

It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…

Standing Out in A Crowded Marketplace

Just over twenty-one years ago, several students gathered in a friend’s garage to incorporate their nascent search technology project. No human had yet uttered the phrase “google it.” And it was only fifteen years ago that a kid at Harvard launched “thefacebook.com” to help fellow students build their friendship network. It’s amazing to consider how…

Immersive Experience Rules at SXSW 2019

It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where…