marketing

Eureka! The Surprising Truth About Brilliant Ideas.

We need another approach to problem solving, what I would call creative problem solving, a way of drawing upon resources outside of our spotlight consciousness to generate not only creative solutions but solutions that can actually resolve these types of wicked problems.

How We Grew an Email Audience by 500 Percent

Email has been around for decades, but remains one of the most important marketing channels—especially for re-engaging people who already know you. Email, therefore, is a great way to turn a one-time interaction into an ongoing relationship. When a young organization approached Polymath about quickly growing their email list, they had launched a site and…

In Times of Crisis, Actions Speak Louder than Words

When crises strike, our first instinct as communicators is often to scramble together a coherent statement. Ever heard the maxim, “Say it first, and say it fast”? Well-intentioned as that may be, a rapid-fire response mindset opens up a world of pitfalls… What if what feels like a crisis to you isn’t really a crisis…

‘Storyselling’: The Art & Science of Connection

Storytelling is a critical tool for brands who aim to create meaningful connection with audiences. If you want your message to be “sticky,” here’s how you do it.

A Year for the Books

It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…

Standing Out in A Crowded Marketplace

Just over twenty-one years ago, several students gathered in a friend’s garage to incorporate their nascent search technology project. No human had yet uttered the phrase “google it.” And it was only fifteen years ago that a kid at Harvard launched “thefacebook.com” to help fellow students build their friendship network. It’s amazing to consider how…

Immersive Experience Rules at SXSW 2019

It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where…

The Death of Desktop

It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling…

Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…