There was a time not so long ago that quality video production was only for the major players in entertainment and advertising.
Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible before. These changes have altered the game both for those making films and those consuming them, and requires a whole new look at how we market products and tell stories.
In our first “trends” report of 2018, we explore the world of video, from social media to virtual/augmented reality, and consider how best to take advantage of the latest shifts in the industry.