agency life

Instagram: Launching a New Platform in a Noisy World

Meet your audience where they are… It’s a cardinal rule of marketing. Yet, we hadn’t been following it very well ourselves. The communications work we do for clients has spanned nearly every social media platform, but our own Polymath social presence, until recently, has had a glaring hole: not a single post on Instagram, the…

Polymath: What’s in a name?

Tim Dalrymple was ready to cut his first invoice. He had just one problem: our company didn’t have a name. The burgeoning agency that would later become “Polymath Innovations” had just wrapped its first official project but hadn’t yet settled on an identity. Our founder, Tim, knew we needed a name that captured elements of curiosity,…

Secrets of Successful Account Management

On July 20, 1969, the world watched with pride as Neil Armstrong and Buzz Aldrin landed the Apollo 11 lunar module on the moon. Less than a year later, the world watched in horror as Apollo 13 lost oxygen and power before it could reach its destination. For four harrowing days, the lives of the crew…

Agile for Agencies: Getting It Right

If you’re a developer, designer, project manager, or anyone who spends any time around software development, you’ve probably worked on a team that practiced (or claimed to practice) “Agile” project management methodologies. Even if you haven’t, it’s almost impossible to hang out in the developer community without seeing think-pieces and tweets either singing the wonders of…