Blog

Discovering Martin Luther

Former Polymathlete Stephen McCaskell recently directed a spectacular documentary about the historic reformer Martin Luther. We sat down with McCaskell to talk about the techniques, trials, and achievements of telling the story of the man who sparked a 500-year schism in the global church. Polymath (PM): Stephen, can you share a bit about how and…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

The Science of Storytelling

Storytelling is at the heart of what we do at Polymath. Whether we’re developing content for a book, building a presidential campaign, or making a commercial, it all starts with a story. But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the…

Content That Adds Value

In 2012, The Wikimedia Foundation, in partnership with Oxford University, conducted a blind study comparing the quality of content found on Wikipedia and Encyclopædia Britannica. The study found that there was very little difference in the quality of the content. Wikipedia scored even better in several categories. Before Wikipedia, Encyclopædia Britannica was the gold standard for general information…

Building A Presidential Campaign Brand

What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…

Secrets of Successful Account Management

On July 20, 1969, the world watched with pride as Neil Armstrong and Buzz Aldrin landed the Apollo 11 lunar module on the moon. Less than a year later, the world watched in horror as Apollo 13 lost oxygen and power before it could reach its destination. For four harrowing days, the lives of the crew…

Agile for Agencies: Getting It Right

If you’re a developer, designer, project manager, or anyone who spends any time around software development, you’ve probably worked on a team that practiced (or claimed to practice) “Agile” project management methodologies. Even if you haven’t, it’s almost impossible to hang out in the developer community without seeing think-pieces and tweets either singing the wonders of…

Got Camera Fever? Get Back to Telling Stories

Hi, my name is Chris, and I’m a camera addict. It’s been 6 months since my last camera purchase, but even that feels like too long. I’ve purchased over 10 cameras since 2008. I have my eye on a new camera that captures the light field in any given scene and allows me to choose…

5 Ways Minimalism Improves Products, Design, and Business Strategy

“If I had more time, I would’ve written a shorter letter.” — Blaise Pascal In the early 2000s, a search engine battle raged between Yahoo and Google. The former sought to provide everything you could want from one dashboard. The latter focused on just one thing: an extremely effective search bar. Today, there’s no question…