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Come Thou Font of Every Blessing

It’s not something people tend to think much about. When was the last time you were reading through a document and found yourself admiring the font? I suspect it’s not a frequent experience. In the designer’s toolbox, typefaces may not get as much of the spotlight, but it’s one of the most important decisions a…

The Virtues of Creative Problem Solving

In her remarkable essay, “Reflections on the Right Use of School Studies”, Simone Weil references what she says is the first legend of the Holy Grail, the mythical cup of Christ believed to hold miraculous powers. She writes that the long sought after cup would go to the first person who asked the guardian of…

Teaching Well Through eCourses

Did you know that there will soon be as many podcasts as U.S. citizens? OK, that’s not true, but it seems like everyone wants to get on the podcast train. Everyone else is doing it, everyone loves podcasts, so why not you? While podcasts are great—we even have some team members who love to share…

Avoid This Money Mistake on Your Next Video Project

How much does it cost to create a video? That’s a hard question to answer without additional information. But, there is an easy way to ensure you get the most value for your budget: a video consultation. The biggest mistake we see our partners make when considering new video projects is committing to a video…

Do This Before You Design a New Website

Whether you’re launching a new company or refreshing a site that just isn’t working for you anymore, here are a few research and strategy tips to make sure the investment in your new website pays off. Launching a website is one of the first things anyone does when starting a company. It’s your address online,…

Should You Be a Branded House or a House of Brands?

There comes a point in any company’s growth when it introduces a major product and faces the question of whether to launch a new brand or keep it all under one roof. Not every idea needs its own identity, but certain scenarios make it worthy of consideration. Perhaps a new product represents an expansion into…

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