Blog
Video Trends for 2018
There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…
Instagram: Launching a New Platform in a Noisy World
Meet your audience where they are… It’s a cardinal rule of marketing. Yet, we hadn’t been following it very well ourselves. The communications work we do for clients has spanned nearly every social media platform, but our own Polymath social presence, until recently, has had a glaring hole: not a single post on Instagram, the…
More Video, Same Budget
Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…
Polymath: What’s in a name?
Tim Dalrymple was ready to cut his first invoice. He had just one problem: our company didn’t have a name. The burgeoning agency that would later become “Polymath Innovations” had just wrapped its first official project but hadn’t yet settled on an identity. Our founder, Tim, knew we needed a name that captured elements of curiosity,…
A Quick Dive Into Social Media Advertising
With Limitless Opportunity, Where Do You Invest? With social media now given substantial weight in marketing strategy, how do brands quickly add smart social advertising into the mix? Although dozens of ad types, platforms, targeting options and more abound, there are a few central questions that can quiet the noise and focus your efforts on…
Building a Responsive Email Strategy
Back when “Mad Men” were still pitching tag lines in smoke-filled rooms, advertising was a lot simpler: find a clever message, and slap it on as many billboards, newspapers, and TVs as you can. Thanks to the digital revolution, fueling engagement is a fractured, flexible, and data-driven process. Brands still have to develop core messages,…