Email has been around for decades, but remains one of the most important marketing channels—especially for re-engaging people who already know you. Email, therefore, is a great way to turn a one-time interaction into an ongoing relationship. When a young organization approached Polymath about quickly growing their email list, they had launched a site and…
When crises strike, our first instinct as communicators is often to scramble together a coherent statement. Ever heard the maxim, “Say it first, and say it fast”? Well-intentioned as that may be, a rapid-fire response mindset opens up a world of pitfalls… What if what feels like a crisis to you isn’t really a crisis…
Did that title jarr you a bit, perhaps even offend you just a little? Or, conversely, did I endear myself to you ever so slightly by identifying our collective inclination to skim headlines on articles we’ll never read? Regardless, you’re probably a bit more “aware” of yourself and your relation to this article; you may…
For the millions of Americans who are facing a whole new definition of work/life balance in the era of coronavirus, we at Polymath want to extend a warm welcome to the life of remote work. We’ve been a distributed agency since the beginning, and we’ve learned a few things about how to stay focused, productive…