Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…

Discovering Martin Luther

Former Polymathlete Stephen McCaskell recently directed a spectacular documentary about the historic reformer Martin Luther. We sat down with McCaskell to talk about the techniques, trials, and achievements of telling the story of the man who sparked a 500-year schism in the global church. Polymath (PM): Stephen, can you share a bit about how and…

Your Nonprofit Should Think Like a Business

How do we change culture? I recently had the opportunity to join a few dozen influential leaders from across the country for a summit around this question, hosted by our good friends at the Foundation for Economic Education. Thousands of advocacy, educational, and ministry organizations around the nation struggle with the same question, framed in…

The Science of Storytelling

Storytelling is at the heart of what we do at Polymath. Whether we’re developing content for a book, building a presidential campaign, or making a commercial, it all starts with a story. But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the…

Content That Adds Value

In 2012, The Wikimedia Foundation, in partnership with Oxford University, conducted a blind study comparing the quality of content found on Wikipedia and Encyclopædia Britannica. The study found that there was very little difference in the quality of the content. Wikipedia scored even better in several categories. Before Wikipedia, Encyclopædia Britannica was the gold standard for general information…