Established in the 1970s, the denominational agency previously known as PCA Retirement & Benefits approached Polymath in need of a rebrand and renaming to reflect its expanded suite of retirement, insurance, and wellbeing services for churches and church-related organizations. We led a strategic, research-driven process to reveal a new name befitting of a Presbyterian organization (Geneva Benefits Group), new core messaging, and a new visual identity inspired by themes of growth, care, and generosity.

Polymath later redesigned the Geneva Benefits Group website with clearer messaging, improved navigation, and an upgraded look derived from the new branding.