Increase brand awareness of the organization and its offerings, and scale the number of churches using their model. These were the two objectives given to Polymath by Life on Life, a global discipleship ministry first launched out of Atlanta-area megachurch Perimeter.
We led Life on Life through a detailed research and ideation process with their team to develop a marketing strategy and plan that had dual national and local components targeting church leaders. The strategy detailed elements related to content marketing, email, organic social media, social media ads, other paid ads (web, email, and print), public relations, influencer outreach, event sponsorships, and direct mail.
We then embarked on a project to revamp Life on Life’s website. The new site gave their visual brand a major facelift while also simplifying or enhancing backend processes for e-commerce store management, new content creation, and analytics/reporting. Today, visitors find their site more inviting, more intuitive, and more informative.
Visit our Vimeo page, too, to view even more of our collaborations with Life on Life, including multiple animations we produced to educate newcomers to their programs and discipleship-training philosophy.