Harnessing Data to Make Branding Decisions
Branding is tricky work, but knowing how to support the creative process with data can help you make confident decisions.
Branding is tricky work, but knowing how to support the creative process with data can help you make confident decisions.
Just over twenty-one years ago, several students gathered in a friend’s garage to incorporate their nascent search technology project. No human had yet uttered the phrase “google it.” And it was only fifteen years ago that a kid at Harvard launched “thefacebook.com” to help fellow students build their friendship network. It’s amazing to consider how…
What’s riding on a good logo? A lot, if you’re running for president. Most voters never get the chance to meet the candidates face to face. But, they do get to interact with campaign branding through a variety of ever-evolving platforms: TV, social media, and direct mail, to name a few. When executed well, a…