The past 15 years have seen countless think pieces on millennial attitudes, trends, and preferences, and how to engage that group born in the ’80s through mid-’90s. But if you haven’t noticed already, 2020 marked a seismic shift as the next generation—”Gen Z”—has taken the spotlight. You can think of Gen Z as anyone currently…
Email has been around for decades, but remains one of the most important marketing channels—especially for re-engaging people who already know you. Email, therefore, is a great way to turn a one-time interaction into an ongoing relationship. When a young organization approached Polymath about quickly growing their email list, they had launched a site and…
Just over twenty-one years ago, several students gathered in a friend’s garage to incorporate their nascent search technology project. No human had yet uttered the phrase “google it.” And it was only fifteen years ago that a kid at Harvard launched “thefacebook.com” to help fellow students build their friendship network. It’s amazing to consider how…
It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling…
There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…
Back when “Mad Men” were still pitching tag lines in smoke-filled rooms, advertising was a lot simpler: find a clever message, and slap it on as many billboards, newspapers, and TVs as you can. Thanks to the digital revolution, fueling engagement is a fractured, flexible, and data-driven process. Brands still have to develop core messages,…