Avoid This Money Mistake on Your Next Video Project

How much does it cost to create a video? That’s a hard question to answer without additional information. But, there is an easy way to ensure you get the most value for your budget: a video consultation. The biggest mistake we see our partners make when considering new video projects is committing to a video…

Advertainment: How Brands are Using Stories to Engage Audiences

Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…

Video Trends for 2018

There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…

More Video, Same Budget

Online video content has exploded in recent years, with more platforms than ever offering new ways for users to share and enjoy video. Recent statistics from Nielsen show that the highly coveted 18- to 34-year-old market spends more time watching YouTube videos than they do watching cable television. By itself, YouTube reaches more 18-49 year…

Shooting high quality video with a smartphone

We aim to produce the highest quality content in everything we do, whether we’re developing content for a brand or shooting a short film. That’s why we often hire the best people in the industry to do the work and make sure they have the best tools for the job. But sometimes, budgets don’t quite…