Every year, approximately 100,000 people attend FamilyLife’s Weekend to Remember marriage conference at locations across the country. Building on the decades-long success of the event, FamilyLife leadership sought out Polymath to refresh and enhance every aspect of the conference experience for a new generation.
Executing the vision required a restructuring of Weekend to Remember’s teaching curriculum, a fresh brand identity, and development of printed guidebooks, videos, stage design, signage, and marketing collateral.
The new Weekend to Remember was piloted in multiple locations, using data we gathered through surveys, focus groups, and additional audience research. The insights from test events led to further breakthroughs in design and planning to enable better scalability, smoother logistics, and an overall stronger guest experience.