Thousands of groundbreaking research studies have been made possible by the John Templeton Foundation, whose namesake shared a passion for exploring life’s “Big Questions.” Relegated to academic journals and other insider outlets, their enlightening discoveries often fail to enter the public consciousness.
Working in collaboration with Sword & Spoon Group, Polymath presented the foundation with a concept for a consumer-facing platform highlighting research and news at the intersection of “science and meaning.” Following an initial phase of branding, design, and content development, ORBITER magazine was born.
Our social media marketing campaign drove immediate traction among key audiences, exceeding goals for social engagement and web traffic. Over 10 months, the Polymath team refined advertising strategies, developed compelling original content, and bolstered ORBITER‘s email list, leading to over 18,000 unique monthly visitors and over 10,000 Facebook followers. In June 2018, popular NPR blog “13.7” (now known as “13.8”) relocated to ORBITER as its new online home.
Polymath continues as the lead team behind this media enterprise, overseeing all ongoing aspects of content production and creative development.