Bob Lupton’s acclaimed book Toxic Charity has inspired a movement to rethink the current models of community development. To train the growing number of leaders in this movement, the Lupton Center was founded in Atlanta, Georgia, where they work directly with city planners and nonprofit organizations to create lasting change in disadvantaged communities.

 

 

After an initial campaign to promote one of its digital training products, our partnership with the Lupton Center expanded to include a full refresh of the brand strategy, messaging, identity, and website, as well as a new pitch deck to assist in sales conversations.

 

 

The renewed clarity of purpose and messaging helped to overcome years of struggles to find the right language and gave the Lupton Center a stronger platform for future growth.

 

“Thank you for doing in a couple of weeks what we’ve been unable to do in 3 years! The new messaging has become really crucial to our own understanding of what the Lupton Center does.”